Bid management technology ‘gives internet advertisers competitive edge’ by Mark Richards
Econsultancy has championed the benefits for internet advertisers who use bid management software when operating paid search campaigns.
Internet advertisers who employ bid management technology software to handle paid search campaigns, have an advantage over those who do not.
This notion comes from Econsultancy’s first Pay Per Click Bid Management Technology Buyer’s Guide, which explores the tools and their suppliers currently in existence that help advertisers manage paid search more effectively.
Writing on the Econsultancy blog, Jake Hird commented: “The technology for managing [paid search] is typically a crucial component for maximising the success of any campaign.”
He explained that the advantages for using such management tools are “numerous”, particularly for marketers managing hundreds of thousands of keyphrases a month.
Bid management technology, according to Mr Hird, allows thousands of keywords and phrases to be “monitored and optimised” at enormous speeds.
Such a rapid and efficient tool, he claimed, gives internet advertisers an edge over their competition, which is growing increasingly fierce in today’s economic climate.
Meanwhile, a recent survey conducted by social media company Reality Digital revealed that 90 per cent of internet advertisers believe user-generated content will experience considerable growth in online campaigns.
However, only three-quarters of those polled claimed they do not moderate user-uploaded content such as the likes of YouTube.
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