Behavioural targeting for internet ads
Social Media funding and privacy clash (Mark Richards)
The Future Use of Behavioural Targeting Hangs in the Balance
There may be much debate surrounding whether or not behavioural targeting is a breach of privacy laws, but they provide a great tool for marketers.
This is according to new findings from the Network Advertising Initiative (NAI), which discovered that marketers and publishers alike find value in these internet ads.
It found that throughout 2009, behaviourally-targeted ads received 2.68 times more revenue than others, with the conversion of site visitors to buyers also receiving a boost.
Charles Curran, executive director of the NAI, said: “This study demonstrates the increasing significance of behavioral advertising to the economic model supporting free online content and services for consumers.”
He emphasised that more needs to be done to ensure marketers have the tools needed to make their online advertising more relevant to consumer needs and therefore to increase profitability.
Utalkmarketing.com recently reported that marketers now consider video, more specifically interactive video ads, to be an integral part of their campaigns, according to smartclip research.
It suggested nearly three-quarters (71 per cent) of the 100 professionals interviewed said they were planning on using it in campaigns over the next 12 months.
Source: Network Advertising
Digital Marketing Consultants
Search Engine Optimisation Specialists
Pay Per Click Internet Advertising+