AdWords allows alcohol adverts in US with restrictions
Google AdWords has announced that it now plans to permit the online advertising of hard alcoholic products in the US.
Google AdWords is permitting advertisement in the US of hard alcoholic products.
The move comes after it changed its policy regarding beer earlier this year, making it permissible for advertisers to promote it in the US.
However, there are still restrictions on the new policy.
Direct sales promotion is still prohibited for liqueur and hard alcoholic beverages, although this restriction does not apply to beer.
As an example, AdWords explained that while beer marketers might promote a particular product, those dealing with hard alcohol should stick to details such as ideas for cocktails.
AdWords said on its blog that it had brought in the new permissions regarding alcoholic promotion after receiving feedback from advertisers.
Meanwhile, experts at a conference in California have discussed how semantic search could be used to raise profits from sponsored links.
Media Post reported the Global Internet Summit 2008, in which the benefits of semantic search “technology that interprets search terms for better results” were explained.
According to Melek Pulatkonak, president of Hakia: “If ten per cent of people click on sponsored links today, semantic search would increase that to 50 per cent.”
Internet Advertising Service