The likes of Facebook and Twitter have been prominent for a number of years, but now sites such as Instagram and Pinterest have been coming to the fore.
While embracing social media and being active on the various sites is a positive step, it is important not to stand still and get left behind. The platforms move at a breakneck pace and 2016 looks set to be no different.
So what seems to be on the horizon?
Employee advocacy looks set to become more important to brands operating on social media sites, as the drive is increasing exposure outside of the traditional corporate world.
This means employees sharing content with their own personal contacts, friends and followers, increasing the reach of the message dramatically. The next 12 months could see this strategy break into the mainstream and brands should be encouraging staff to embrace their organisation’s social media activity.
Of course, this does comes with its challenges, but the move towards employee advocacy will help brands boost their exposure.
Along the same line as employee advocacy is customer advocacy. Providing a good product and service and having consumers sing your praises through social media is a growing trend and one that can make a real difference when it comes to purchasing decisions.
Getting this level of loyalty and love for your brand can be tricky, but once you have it, use it.
Advocates can really influence the behaviour of other people through their passion for a company and its products.
Creating relationships with consumers and partners is absolutely key to gaining additional exposure for a brand and indicating just how loyal customers are. The next 12 months will see marketing professionals making use of fans of their brand to get other interested.