How will you use this technique in the coming year? (Andy Carter)
SME are missing out by not using Email Marketing effectively
Internet marketing consultants appear to believe that email advertising is beneficial to their businesses, as new research has revealed that 40 per cent of industry players plan to increase their budgets in this area in 2010.
According to a survey conducted by Silverpop, 51 per cent of those asked would like to drive revenue through their email strategies, in spite of the fact that 36 per cent believe that the downturn will not be ending “anytime soon”.
And chief executive of the company Bill Nussey noted that advertisers are aware of the role of relationship building in terms of implementing successful marketing campaigns.
“They understand the unique ability of email to engage customers,” he continued, adding that it could prove profitable to link this with social networking.
“If the messages are timely and relevant, recipients will share them with their networks,” Mr Nussey remarked.
It was also found that enhancing brand loyalty was a concern for 52 per cent of those participating in the study.