Email marketing is far from dead. It is still one of the top driver of sales and should be a major focus of a business. Getting it right will see you attract more consumers and ultimately make more sales.
Having an attractive subject line is one of the key factors in getting the results you desire from email marketing.
Some people are claiming that email marketing is dead, but this view couldn’t be further from the truth as email is still alive and, according to one industry expert.
Shelley Kramer, founder and chief executive of V3 Integrated Marketing, told Business2Community.com that it is still top of the sales drivers at the moment.
She noted that email marketing should be at the top of businesses to-do lists as it will help generate leads and create sales. While email is used to promote products and special offers, with the view of achieving more sales, it is important to remember that it is still a personal channel and should be treated as such, with best practice implemented.
What makes email marketing more personal and effective?
Getting your email marketing campaigns right can be a challenge, but there are a number of elements that must be correct in order for your business to get the best results.
Your subject lines and email signatures can be absolutely key. Ms Kramer noted that the subject of the communications can be the difference between them being read or just ignored. Personalising the title is a good way of increasing open rates.
Building relationships with customers is a main aim of many different types of marketing campaigns, but when it comes to email it is arguably more important, as there is no direct back and forth, like there is over the phone or through social media.
Adding a personalised signature is a good move as it can make the person reading the email feel valued and important to your brand.
Of course, the number of emails you send is absolutely vital to the effectiveness of your campaign. Too many and you start annoying potential customers, too few and they forget who you are and what you do.
Therefore, you should adopt a trial and error approach to email marketing. Try a month’s worth of sending one email a week, followed by a month of three emails a week. Once this is over, check the analytics and see which type is more effective in achieving your aims.
This will give you a basic idea of when your emails are most likely to produce result