Advances in email marketing have improved email marketing techniques. Using fully-integrated systems will improve engagement with consumers. It will also help create lists of people who are definately interested in your products.
Email marketing has long been a way for businesses to get their brand message, special offers, information on new products and discounts to consumers. Throughout its period of effectiveness there has been a host of changes to the way it works.
Recent developments have made it much easier for companies to get their marketing material out to subscribers.
With smartphones and tablets becoming more and more important to consumers, they are also becoming increasingly influential when it comes to email marketing.
Being able to send information to customers when they need it, without filling inboxes with things that they don’t want is a no-no. Luckily the advances in email marketing have made it possible to better manage your campaigns, allowing you to follow up on the actions taken by consumers and subscribers.
Fully-integrated email marketing
Digital marketing campaigns can be complex so you may need some help with running them. This is where fully-integrated email marketing comes into play.
It allows you to fully capture and track the return on investment you are getting from your marketing campaign by tracking and monitoring results. This obviously improves the quality and success of your emails.
When it comes to fully-integrated email marketing, one major boost is that marketing materials can monitor the actions of readers. Once a consumer has opened the email and clicked on the links in it, the system can schedule an update, which comes in the form of a pre-written message.
This ensure that those who are actually interested in certain parts of the email get the next piece of email marketing related to that subject, without the need to manually create a list and send out the emails at various different times.
Email marketing has long been targeted at members of websites and those who have subscribed to receive newsletters and brand material. Through fully-integrated email marketing it is possible to refine this process even further.
The technology does away with the need to inundate those who might be interested in your product with emails they will never read. This is because every call to action that is acted upon, will be recorded and added to a list, which will be made up entirely of potential customers who have registered an interest in your business or products.
List segmentation makes high ROI possible and the personalisation will increase customer spend and retention.
This takes the hit and miss element out of email marketing that other more basic types of systems offer, such as Mail Chimp and Constant Contact.
Both of these systems allow companies to create a list and send automated emails, as well as the ability to track the results of the contact with consumers. However, they fall down when it comes to the second wave of email marketing.
They are simple to use, but they don’t offer the in-depth features provided by event-based fully-integrated email marketing tools, so often your business will be sending email that will at best go unread and at worst infuriate receivers who are not interested in all of the products and material you are sending to them.