When the internet first burst onto the scene nearly two decades ago, it wasn’t anything like the internet we’re accessing in today’s technological world. Things were a lot simpler then, and something like email was so cutting edge that they were even making movies about it. These days, however, email is obsolete to a lot of people; texts and other forms of communication have taken its place. So if you want to operate an effective email marketing campaign, you have to adapt it to fit in with today’s internet.
People are no longer sitting down in droves at their desks and opening up emails on their box-shaped PCs. Instead, most of today’s internet users are accessing the net via laptops, smartphones and tablets. Especially when dealing with tablet PCs and smartphones, you have to specifically design your emails for these devices. This means no fancy graphics or images that take a lot of bandwidth to load. You need to focus more on short, succinct, compelling text that really gets the point across in a short amount of time.
Because of the vast amount of options available to the average internet user out there, people’s attention spans are shorter than they’ve ever been. You have to understand this as an email marketer, and you have to offer members of your network an easy way to opt out. If someone wants out, you simply have to bite the bullet and let them out. Don’t risk tarnishing your brand by keeping these people around forever, continuing to send them messages. If they opt out, remove them from the list.
Now, when you read a tip that warns you to take it easy on the graphics, what this is talking about are those GIF animated images and other images that take forever to load. When it comes to basic JPEG pictures that anyone can load up, using one of these in an email is a good idea. Just make sure that your image is directly related to the topic of your mail. Don’t go adding unrelated images just for the sake of it.
One of the best parts about an email marketing campaign is that you can stay in direct communication with your leads and customers. In fact, you can have them choose which format they would like to receive emails in to begin with. Provide them with some options when they opt in with your network. If they would rather receive their emails in basic HTML format, then acquiesce this request and give them what they want.
A great way to instill a sense of urgency in your network is to offer up a deal that’s going to expire quickly. For instance, you could send out an email on a Friday with a warning that you’re only holding a sale for the weekend. You could even add a countdown clock in your email, giving people 24 hours to act before the deal expires.
Using a few great email marketing tips like the ones you have read above will help you to get over that hump and to start achieving a level of success in the genre. Apply the information as you have read it for the best results.