If you have never used email to market your business before, you are likely a little intimidated about where to start. Fortunately, you can learn a lot in a very little amount of time about the basics of email marketing. If this is something you would like to do, you should read the article that follows below.
The first thing you need to begin email marketing is a solid list of email addresses that consist of current and potential clients. If you have not yet received this information from your clientele or potential clients, there is a very easy way to do this. Anytime that you have contact with a client, whether or not they are placing an order, you can simply ask them for this information. You do want to inform them what you will be using this information for, as it is not a good idea to send people information unsolicited at any time. Another option is to offer an incentive to your customers for providing this information on Facebook or Twitter. You can send them a small gift via the mail, or even better, send them a free app via their email, which can help you to confirm the accuracy of the email address that they provide.
Include an option for people to take them off of your mailing list in every email that you send. Many people like to removed from these lists, and each person has their own reason. This does not mean that they definitely are not interested in your services or products, but could just mean that they get too many emails from solicitors in general. Giving them the option to remove themselves from your mailing list shows your customers and potential customers that you truly care about earning their respect.
Keep your message and subject line short and sweet. You want to catch the attention of the person that you are sending a message to very quickly, as they likely receive tens if not hundreds of emails each day. The subject line is the most critical for this, so be sure that it is concise, yet intriguing. When it comes to the content inside of the message, you want to do the same. If there is extended content that you want them to have access to, it is best to include it as a link, giving them the option to see the material without boring them from the start. It is also a great idea to use eye catching colors and fonts. With all of the information that people are bombarded with each day, you have to work hard to grab their attention and keep it. The key is standing out from the crowd in order to make a lasting impression.
Now that you have read this article, you have the basic tools to get started on an email marketing campaign. If you find that you do not have success with one strategy, do not give up. If you put the effort in to try again and again, eventually you will find success.