A strong campaign involving well-placed social media integration has earned a Texas-based firm a national award from an organisation that values managed emarketing.
Social media integration bags firm managed emarketing award
An insurance agency with locations in Texas and Colorado has been named e-Marketing Agency of the Year by Rough Notes Magazine for its excellent website promotion strategy.
Each month, Rough Notes Magazine, which specialises in insurance organisations, features a monthly award, though Dagley Insurance ran away with the annual gong for managed emarketing through their use of the Astonish Results system as well as “dedicated and successful digital marketing and social media efforts”.
Nathan Dagley, the president and chief executive officer of the firm, has embraced a wide variety of websites to push the strength of his company to new levels. His blog, in conjunction with Twitter, YouTube, LinkedIn and Facebook, has been instrumental in the award-winning managed emarketing strategy.
He said: “Understanding the dynamics of social media is critical to the success of any marketing effort in this day and age, that is simply the reality and if you fail to realise that now, you will pay dearly for it in the long run.”
Mr Dagley added that the one thing that remains constant despite time and technology that is crucial to any website promotion strategy is the “absolute need” for communication. He argued that communication is “paramount” whether it is a business prospect, a current client or the team in general.
“[The] internet allows you to drill down on your target demographic in a way previously impossible. In other words, you can send a specific message to a specific target on a specific day at a specific time,” he continued.
Mr Dagley added that people must ensure their vision for managed emarketing is clear and proactive, while identifying any gaps and responding to them with solutions – there are “always solutions”, he concluded.
This month, eMarketer revealed that despite 2009’s downturn, spending on website promotion and other managed emarketing techniques will have risen by 13.9 per cent in 2010, reaching a record £16.7 billion.