One of the world’s most profitable pizza companies, Domino’s Pizza, has said that website promotion and other strategies has resulted in higher takings.
Website promotion sees sales boost for Domino’s Pizza
A strong website promotion campaign driven by mobile-based managed emarketing has helped Domino’s Pizza dominate the market in terms of end-year profits.
The push into online sales has allowed Domino’s to boost its 2010 sales by nearly 20 per cent, showing the potential that can be harnessed through a committed liaison with internet marketing consultants.
Internet sales are now worth £128 million of the company’s business and account for over than one-third of the UK’s annual delivered sales, rising from around a quarter in 2009.
The big rise in profits is perhaps attributable to the iPhone application Domino’s released, which it believes to have been a huge success. On top of this, the organisation is releasing a forthcoming Android app that could push this move to online even further.
Domino’s has now confirmed that through these managed emarketing methods, like-for-like sales have grown by 10.3 per cent in the 13 weeks to December 26th, and full-year sales have grown by 11.9 per cent.
Sales during the fourth quarter rose from £112.4 million to £132.5 million, and the company was also able to open a further 57 stores including its first outlets on the Isle of Wight and Isle of Man.
Speaking to the Financial Times, analyst with Peel Hunt Paul Hickman said: “That is miles above restaurant and pub companies’ recent like-for-like sales, which have been in low single-digits at best.”
Chris Moore, chief executive of the food giant, is taking it in his stride and with confidence. He continued: “We have again finished the year with a like-for-like sales performance that is ahead of expectations and, together with the improvements in our operational gearing, the company will deliver 2010 profits ahead of current City expectations.”
Last October, Domino’s Pizza was voted the top pizza brand in the UK’s first customer experience league table, following consultation with 5,500 consumers by research company Nunwood.
Living Streams “Improving clients’ profitability through better use of the internet”.