Any business, whether Internet based or brick-and-mortar, will find enormous benefits from establishing an online presence. One of the most effective and cost-efficient methods of connecting with potential clients is through article marketing. Consumers will appreciate the connection with products or concepts that come through the articles you provide for them. Read on for some ideas on how to get started in this constantly evolving field.
If you are new to the idea of writing and marketing articles related to your business, a good place to start is by reviewing examples of successful articles on websites similar to yours. Spend some time online visiting related websites, to get an idea of the tone, content and delivery of articles that appeal to you. Put yourself in the mindset of someone wishing to purchase your goods, and pay attention to articles you find that are interesting to you personally. Chances are that your customers will respond to the same type of content.
Find out everything you can about using keyword placement in your articles that you post online. People looking for what you have to offer will almost always start with a search using major search engines online. What they type in to the search engines will determine what results show up, and you want to be one of them, preferable on the first page that appears. The more you have the words they have used to search with sprinkled throughout your website, the higher up you will appear in the delivered results that they have to choose from. Find out everything you can about how this process works.
Once you have determined what keywords work for you, build a list of exactly what words and phrases to use. Then incorporate them into the articles that you post, preferably on a consistent weekly basis. Use basic terms that relate to your products, as well as specialized words that narrow things down for those looking for unique features in your offerings. If you sell exercise clothing, have keyword phrases that cover the basic like “exercise clothing”, but also specifics like “hiking shoes.”
Know your audience very well, and know who you are speaking to. Write or purchase articles that talk directly to your customers, mentioning not only the products, but how they will benefit or enrich the lives of those who use them. Relate everything to the person reading what you have to say. Always remember that the people who buy your products are human beings who want to be valued as a customer, as well as be informed about what they are buying. Articles are not product descriptions as much as information about how they relate to an individual. Above all, write with passion and knowledge, rather than filler content that is designed only to get the client to the page. Once they get there, make it worth their time.
Create pages on your website that are designed specifically for articles, rather than product specifications. Provide links from each part of your site to the articles that relate to the products. Once you have the articles chosen or written, and placed accordingly on your site, then find sources for submitting the articles to other websites who will link directly to your articles. Consider hiring a professional with contacts and agreements with other online businesses who are not in direct competition with you, but will mutually benefit by linking to your articles.
Now that you know the basics of using articles to market your products, use the ideas here to get started today. People love to read, and they want to know about the products you have to offer them.