To run a successful article marketing campaign, you must first have high-quality articles that people want to read. The topic must be interesting, and the way that it is written must entice your audience to read further. If you want to improve the quality of your articles, follow the advice described below.
You should start with a title that will capture the attention of your audience. With so much content out on the web, people do not have time to read everything. They tend to just scan titles and headlines for the articles that have the most potential to offer value. That is why your title must be able to stand out from among the crowd. Even if the content of your article is well-written, if your title is mediocre and uninteresting, people will most likely bypass it.
If your article pass the title-scanning test, the next important thing is to write a strong introduction. This is your chance to reel in your audience even further into your article. Set the stage for the content. Bring up a common problem and provide a teaser on the solution for the problem without giving away the ending. Your introduction needs to whet the appetite of your audience so they will be motivated to read further.
Everyone likes to hear a good story. If possible, illustrate your ideas by staging them in the context of a story. Merely explaining your ideas may result in content that is a bit dry. If you include a story, this brings your ideas to life. Your audience will retain your ideas better if they can associate them with the story.
Do some background research on what you will write about. Collect some interesting facts on your topic and add them to your article’s content. Do not add them too close to each other. Too many facts can make the article stiff. You should point out a fact only if it can reinforce an idea that you have discussed. This lends credibility to what you have written.
Good writing for the web is similar to good writing in print. Your content must have good organization and structure. You need to write in a way in which your audience can follow your train of thoughts. If, at any point in your article, your reader feels lost or confused, he will not continue reading, and he will most likely not come back for more. Review guidelines on good writing organization. You can probably find good writing resources at your local library.
Your goal is to give your audience a reason to come back. Therefore, avoid offering all of your advice in one article. Give them just enough to get started, and lead them to the next article for more. This is how you build up return visits and build a loyal readership.
Good writing skills are essential in an article marketing program. Apply the advice here to improve the quality and effectiveness of your articles. As you gain more experience in writing great articles, you will see your readership increase.