I want to give me friends fright moments
Halloween isn’t far off, and it’s becoming more popular than ever. Soon the streets will be filled with kids and adults on their way to parties. All dressed up of course.
£465 million – that how much it was estimated UK consumers spent on Halloween costumes, food and decorations in 2015.
5x more searches for costumes in late October, with “zombie”, “witch”, “ghost” and “vampire” seeing the largest rise.
16% growth in interest in the horror film genre in 2015 compared to 2014.
Shoppers will be looking to make an impact this Haloween, and so should you.
Search on mobile is big business, and its the same story when shoppers are on the hunt for terrifying costumes or sweet treats
70% of smartphone users in the UK first learn about a product they purchased online via a website or app
27% of smartphone users in the UK use their smartphone to conduct product research
50% of global viewership on YouTube comes from mobile devices
1.4x increase in likelihood of a mobile viewer to watch ads
When a consumer thinks of a fiendish idea for a Halloween outfit, they’re likely to pick up their smartphones to start their research. Be there in the moment that matters – make sure you’re advertising on mobile.
What else is happening this season?
Living Streams is a Google Partner – as such we work closely with Google to help our clients succeed online with Adwords. We can help you grownyour business online with Google Search Adwords, the Google Display Network, In-app Advertising, Remarketing and Analytics.