You can use social media marketing to bring more visitors to your blog so you can sell your products or get more revenues from your ads. Keep reading to find out more about social networks and blogging.
Write blog content that people will want to share on social networks. Top 10 lists are always a favorite, but interviews, how-to articles and humorous content work well too. Add social network buttons to your articles; this feature should be included with your blogging platform, but you can easily get the code for these buttons on social networks. You should include a Facebook ‘like’ button, as well as a Twitter, Google + and a Pinterest button. If you find that your niche is using other social networks, find out how you can make sharing content on these sites easier. You also need to create new content on a regular basis to remind people about your blog and keep them interested.
Post diverse content to your blog to reach out to more people. Your usual articles are shared by a certain niche, but you could get more attention by sharing pictures, videos or games. This type of content allows you to become active on new sites too; for instance, you could create a YouTube channel to share your weekly video. Look into photo sharing sites, podcast listings and game directories to share your content more widely. Keep track of what is the most shared and create more similar content to keep your niche interested. Do not hesitate to experiment with new content but learn to give up if you do not get a positive response from your audience.
Connect with other bloggers on social networks and look for bloggers who use social networks as well. You could share links to their articles on your Facebook page, and they may return the favor. Invite them to connect with you on different social networks and share their updates if you think your audience would be interested in this content. You can also feature these bloggers on your own blog and ask them to share this content with their fans in exchange; this could be a good occasion to reach out to these bloggers’ audience.
Encourage your readers to connect with you on different social networks. Add links to your profiles on your blog and mention the discounts or updates you shared to make your readers feel like they are missing out on something if they are not connected with you on these sites. Make sure your profiles are easy to find and recognize; use the name of your blog and select similar color patterns and logos for your designs. If you sell products through your blog, you should organize contests and ask people to connect with you on social networks to enter these contests. Reward the people who share your content the most with prizes or by sharing their updates as well.
Keep these tips in mind and you should be able to bring more visitors to your blog thanks to social networks. Make sure your social media marketing campaign is adapted to the purpose of your blog.