John Wannamaker is considered by some to be a “pioneer in marketing” and opened department stores in the United States which eventually became part of Macy’s. He is credited with the famous saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
Many business owners (wrongly) think that this is still needs to be true in the 21st century because they have not put in place or using measurement systems to accurately tell them the return they are getting for their marketing and advertising (M&A) efforts and spend.
The above is WSI Thames’ introduction to a description of its service on effective marketing & advertising. A key element of this is getting the right information into your website analytics and analysing the gathered data to provide actionable insights the results of your marketing and advertising.
To my horror most companies fit Google analytics to their website but then:
- rarely if ever look at what it is telling them about the effectiveness of their marketing / advertising or the performance of their website
- satisfy themselves with the top level default reports
- fail to link relevant other systems to the analytics – something that would give them access to vital additional business information
- think that this complex tool can be operated and its data competently interpreted by people with little training or experience on it
I am pleased to say that in addition to client testimonials on the usefulness of this service, Living Streams now has independent validation that Tony Thornby is skilled in Google Analytics
You’re not gaining best business benefit from your marketing / advertising or gain the best return from your website investment if you keep your back turned to your website analytics
Assistance in the configuration, linking and interpretation of website analytics has been an ever present element of Living Streams’ Support Contract work for its clients since 2007. And it is a viable stand-alone Contract to employ us 1 hour per month to do precisely that – depending on the size of your business, this costs from as little as £60+vat per month.
Employ Living Streams to undertake its Google analytics service ad gain insights to improve your companies marketing and advertising from as little as £60+vat per month