Google has launched a simpler analytics solution for tracking Flash content on the web.
Google Analytics has announced the launch of a new simplified solution for finding Flash content online called Tracking for Adobe Flash.
Clients of Google Analytics in the past have found it difficult to track Flash content on their pages because every implementation had to be customised and they had to find their own processes to get it working.
But now, writing on the official Google Analytics blog, analytics specialist Nick Mihailovski said: “Tracking your Flash content has never been simpler.”
Mr Mihailovski said Flash content developers will be able to access data on how many people have watched their video and how effective are the results that their content is producing.
So far Sprout, a company that works with advertisers to design rich media content, has implemented the code to track content on MySpace and iGoogle.
Meanwhile, writing on the Microsoft adCenter blog, analytics expert Jim Sterne has claimed that there is often a gap in the analytics process carried out by many multinational companies due to a lack of understanding about how data from the web can be interpreted.