Google is to host seminars to educate marketers and web designers on how to make the most out of analytics.
The training, which is to be tailored for web designers, marketers and analysts, is aimed at increasing understanding of Google Analytics and Google Website Optimiser.
Writing on the official analytics blog, Google team member Eva Woo said of the Seminars for Success: “Come back armed with best practices and tips from the experts on how to use them to improve your business.”
Running from January 21st to 23rd, the seminars are to include an introductory course, an advanced course and Google Website Optimiser training.
The introductory course will give marketers and account managers insight into how to best use Google Analytics for reports, while the advanced course will be aimed at people who are involved with setting it up on websites.
Meanwhile, the website optimiser training will educate users on how to make landing test pages work for their business.
Google recently announced the launch of a new Sitemap generator, which is aimed at helping webmasters to create and maintain better Sitemap files, which should ensure the faster and more efficient recovery of a server’s URLs.